MISSION
The New Rich or Parvenu is an idea that originates with a negative connotation. It implies that someone who has recently gained a new position is unsuited to be there. However, we have shifted this phrase to a powerful positive. We are intentional with developing the mindset of people to realize there are many other ways to define a meaning. There is something to be said about doing what brings out the best in you and that is what we consider being "rich." Our goal is to continue providing a brand that allows our community to share their story for how they look beyond the traditional monetary meaning!